this project involves a serie of installations realized in a shopping mall. the city of Almelo had invited me to realize a temporal project in the public domain of Almelo. after exploring the city my choice was to use a shopping mall which is half used. the other half of the complex has been vacant for several years and is an ‘unheimlich’ place to be.
I have build 5 shop windows in the empty shops in the theme of
abundance and discomfort. the installations show different living accommodations where
window-figures are busy with daily activities. they are surrounded by products and stuff in galore. by placing the mannequins out of the context they are usually used for, a certain alienation arises which evokes hilarity. the spectators are no longer the shopping-audience but voyeurs.

photography by
Lotte Stekelenburg